In this installment of List Building Tips, I want to go over the crossover newsletter. When you see how this works, you will find that it is absolute genius. No, I didn?t make up this idea. I learned it from some very smart marketers and now I?m going to pass it along to you. You?re really going to love this.
We all know, at least we should know, that the best way to run a newsletter is to send out regular content on a regular basis so that the members of your newsletter get valuable information that they can actually use and look forward to the next installment.
Please let that sink in because a lot of people miss that, There is no point in getting somebody on your list if you end up losing them the next day because you gave them nothing to look forward to. I am on one newsletter now for I don?t know how long simply because I know each installment is going to give me something that I can use in the way of information.
But let?s be honest. Sometimes the well runs dry and we can?t think of things to write. This could last for a day, a week, or longer. But, imagine that we had another source of information that we could tap into AND get additional subscribers in the process.
If you?re like most Internet marketers, you?re on at least one list. What if that list provided information that you didn?t cover in your list? What if there was enough of an overlap that it would be great if your subscribers could get your newsletter AND this other person?s newsletter.
Why not?
It?s really very simple.
Contact the other newsletter. Ask them if they?d be interested in doing a crossover newsletter series. In other words, let?s say the series was 7 emails. You could do the first 4 and they could do the last 3. That way, the members of your list, in order to receive the last 3 emails would have to join the other person?s list. Naturally, you make them aware of this BEFORE the series starts.
Okay, how does this help you? Well, the other newsletter, the one doing the last 4 issues, is going to want THEIR subscribers to be able to get the first three issues that YOU?RE sending out. In order for them to be able to do this, they?re going to have to join (you got it) YOUR list.
See how this works? So essentially what happens is this. All the members of your list who want to get the whole series will join the OTHER marketers list and all the members of HIS list who want to get the whole series will join YOUR list.
Will everybody join from both lists. Of course not. But even if you only get 10% of the people on the other list to join YOUR list and that other list has 10,000 members, that?s not too shabby, don?t you think?
Will there be people who are already on both lists? Sure. We all know that there are a lot of people who are on multiple lists and all know each other. But there WILL be some new folks. And THOSE are the ones you?ll be getting by doing a crossover newsletter.
Can this work with 3 newsletters? It can. But more than two and it starts getting a little hairy. So I would keep it to two to begin with.
There you go; crossover newsletters. Give it a shot. You might find the results surprising.
To YOUR Success,
Steven Wagenheim
Want more great list building tips? Check out my review of Paul Myers? Profit Plan VI at Profit Plan VI and pick up 162 ways to build a large and responsive list.
Source: http://stevewagenheim.com/blog/internet-marketing/list-building-tips-the-crossover-newsletter.html
new ipad 3 jodie fisher zooey deschanel yvette prieto hypertrophic cardiomyopathy kaye stevens michael jordan engaged
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.