Apsalar Lets You Customize Your Mobile App For Users Based On Their Behavior

Apsalar, a San Francisco-based mobile analytics startup, is giving developers more precision in how they target their users. The company is launching something called "Advanced User Segments" today. In plain English, that means that developers can change the way their app works or send targeted promotions to consumers based on how valuable or engaged they are in the app. An app maker can target users based on how much they spend, their location, their lifetime value, their engagement level, whether they use iOS or Android, or custom events like whether they got past Level 5 or opened a shopping chart.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/PAQ_x52TbsI/

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